Credits
Effective Date: April 19, 2025
Brand Design + Strategy
Jay Cech is a multidisciplinary creative director whose work spans brand systems, visual identity and strategic storytelling for clients across sports, lifestyle and technology. Drawing from experience with companies like Nike, Adidas and Reef, he brings a distinct balance of precision and emotion to brand building. He created the creative direction, brand strategy and design language for Alpine X.
Photography
Taylor Murphy
Anchorage Alaska
Ales Krivac
Slovenia